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[Bio] Designer · Creator · Believer

About Rabeaz*

Whether through stunning systems or seamless digital experiences, dedicated to delivering work that resonates.

Name
Rabea Almaqawel
Title
Brand Designer / Art Director
Based in
Saudi Arabia
Practising since
2013

[01] Process

How I solveclient problems.

A visual problem is rarely just visual. I look for the hidden decision, then build a system that makes the answer visible.

  1. 01Diagnosis

    Read the signal

    I start by separating noise from the real problem: audience behavior, category pressure, business intent, and what the brand is failing to communicate.

    Output

    Positioning map / visual tension / decision criteria

  2. 02Architecture

    Build the system

    Then I turn the insight into a flexible visual language: typography, rhythm, motion, layout rules, campaign mechanics, and reusable digital components.

    Output

    Identity logic / content system / motion principles

  3. 03Expression

    Make it felt

    The work gets pushed until it has presence. Not decoration, but a repeatable feeling that can survive a launch, a pitch deck, a reel, and a product screen.

    Output

    Hero assets / launch visuals / art direction kit

  4. 04Delivery

    Ship with clarity

    I package the work so teams can use it without guessing. Clear files, rules, examples, motion notes, and enough flexibility to keep moving.

    Output

    Guidelines / templates / final production files

[02] Thinking

Directionwith pressure.

  • 01

    Problem before style

    The strongest visual direction comes from understanding what blocks belief, trust, or recognition.

  • 02

    Systems over moments

    A campaign frame is useful. A system that can generate many strong frames is the actual asset.

  • 03

    Motion as meaning

    Movement should clarify hierarchy, build anticipation, and make a brand feel alive without becoming noise.

  • 04

    AI with taste

    AI helps explore faster, but taste decides what deserves to stay, what needs restraint, and what should be rebuilt by hand.

[03] Capabilities

  • 01Creative Direction
  • 02Branding
  • 03Motion Design
  • 04Typography
  • 05AI Visual Design
  • 06Campaign Systems
  • 07Editorial Design
  • 08Digital Experiences

[04] Timeline

12 yearson the line.

  1. 2024 — Present

    Creative Brand StrategistNow

    NOB
  2. 2023 — 2024

    Creative Director

    SAMNAN
  3. 2022 — 2023

    Pitch Deck Designer

    Red Bull / OG Esports
  4. 2022 — 2023

    Brand Designer

    Saudi Esports League
  5. 2021 — 2023

    Digital Designer

    BBTV
  6. 2019

    Art Director

    Diwan Videos
  7. 2017

    Graphic Designer

    ScaleLab
  8. 2013

    Started creative journey

    —

[05] Clients

Esports / Sports

  • NOB Marketing Solutions
  • EWC
  • PowR
  • Red Bull OG
  • BBTV
  • Saudi eLeague
  • eSPL
  • Diwan Videos
  • SAMA NEWS

Gov / Others

  • SAMNAN
  • Ministry of Transport and Logistic Services
  • Riyadh Region Municipality
  • Altanfeethi
  • Jeddah Municipality
  • Riyad Bank
  • Gulf Health Council
  • Salamatak
  • Wajbati
  • MAHD Sports Academy
  • AURA

Non profit

  • Mohammed Bin Rashid Al Maktoum Global Initiatives
  • UNHCR — The UN Refugee Agency
  • World's Coolest Winter
  • Riyadh Foundation

Over 630+ more

[06] Recognition

2022

Guinness World Record — Highest Concurrent Viewership

Led creative direction for a high-profile charity livestream with influencer Aboflah that raised over $11 million for families in need. The event broke the Guinness World Record for Highest Concurrent Viewership.

  • Creative Direction & Branding

    overseeing the full campaign identity across digital platforms.

  • Motion Graphics & Visual Storytelling

    designing all animated visuals that engaged millions of viewers.

  • Campaign Management

    ensuring cohesive creative output aligned with charity goals and global impact.

[07] Tools

Software

  • Photoshop
  • Illustrator
  • InDesign
  • After Effects
  • PowerPoint
  • Blender
  • C4D

AI

  • Midjourney
  • Freepik
  • Krea AI
  • Firefly
  • Gemini
  • Whisk AI
  • Higgsfield
  • Pika Labs
  • Luma Labs

[08] Philosophy

“Don't bunt. Aim out of the ballpark. Aim for the company of immortals.”

— David Ogilvy
  • Bold & Simple
  • Functional & Clear
  • All about Purpose & Impact

Let’s talk.

Get in touch Selected Works